As part of our merger with New York Magazine, my team’s responsibilities expanded to include ad product innovation across the Vox Media portfolio. In building the team, I tapped the super-talented Allie Gillebo to lead these efforts and grow our offerings. With a quarterly goal of launching new products or making iterative and incremental enhancements to our existing product stack, we partnered with product managers, solutions, and engineering to inform our roadmap and ensure we always delivered on revenue and customer needs. Below is a sampling of the product work brought to life under my leadership.

 
 

Increasing Revenue
on O&Os

To leverage recommended products and affiliate links, my team came up with a solution that promoted commerce products featured on our Vox O&O sites, specifically The Strategist. The product sat within an existing ad slot with a goal to drive revenue primarily through clicks, purchase of products, and “sponsored” placement.

 

Amplifying Channels

Charged with diversifying revenue streams, elevating client social content, and boosting listenership for Vox Media podcasting channels, our team introduced a dynamic addition to our video stack. This strategic enhancement not only amplified reach and scale but also provided clients with a powerful tool to enhance engagement and unlock new opportunities for revenue generation.

 
 
 
 

Shopping Made Easy

To optimize e-commerce during gift-giving seasons, our team strategically developed a storefront product across Concert, Vox Media’s publisher-led network. The objective was to seamlessly present a client’s products or services within a unified creative experience. Leveraging the client’s assets, we crafted an engaging journey to build awareness and guide the audience on where and how to purchase.

 
 

AI-Powered Creative

The problem—how can we harness the power of artificial intelligence (AI) to drive data-informed decisions for users, generate new advertising capabilities, and enhance the overall customer experience throughout the Vox Media product portfolio? The solution—provide clients with a dynamic platform designed to capitalize on the diverse content within the Vox Media network. Our team worked collaboratively with Solutions, Product Marketing, and Engineering stakeholders to develop a product that could tailor messaging, identify the optimal audience, and craft the most relevant creative content for each user.

 
 
 
 
 
 
 

Helping People Shop the Internet Smartly

The Strategist is where trustworthy journalists curate product recommendations across the e-commerce landscape. To help drive this mission, our team worked cross-functionally to design an always-on product built to surface the most helpful expert product recommendations, house gift guides, and advertise the most popular products as reviewed by our readers.