How cool would it be to order a cocktail based on your mood, directly from your phone? With the Grey Goose Cocktail Sessions mobile interstitial, we did just that. By answering two simple questions—“bitter” or “sweet” and “citrusy” or “fruity”, this experience guided users to the perfect cocktail tailored to their particular tastes. Mix in a little geo-targeting and users can order their cocktail from their phone and experience it at the nearest bar. To extend campaign reach, the plan also included media placements on touchscreen devices located in airport terminals, hotel lobbies, and sports arenas.
