For the upcoming holiday season, The North Face wanted to take a different approach to the typical product catalog while still making it feel like one of those traditional catalogs you receive in the mail. We pitched a microsite idea to help them amplify their e-commerce site through a modern, easy-to-navigate, shoppable gift guide. We aimed to use their beautiful product imagery to drive users to complete in-store or online purchases. The gift guide was presented without pricing to drive home the product’s quality and the brand’s high-end appeal.
