CLIENT
STARBUCKS


ROLE
STRATEGY
DESIGN
CREATIVE DIRECTION

Fill Your Cup

The holiday season is huge for Starbucks and its top retailers—Target & Walmart. Between November and January, we crafted a holiday campaign to hit several key areas of focus. The goal was to create an emotional connection to the brand, introduce the new holiday offerings, and drive users from online to in-store. The results far exceeded the benchmark for engagement rates and measured a 28% lift in in-store traffic.