I am an award-winning creative leader who has built my career on inventing unexpected ways for brands to connect with consumers. Informed by my background in tech and design, I believe in creating data-driven, user-first creative experiences. I am passionate about growing equitable and inclusive spaces, mentoring designers, and fostering the right environments for people to do their best work.
I’ve led creative, engineering, and product teams at ad, tech, and media agencies. I’ve built teams from the ground up and managed them through mergers, acquisitions, rebrands, reorgs, and everything in between. Most recently, I led a fully remote, multi-discipline team of visual and product designers in initiatives across various verticals and advertising solutions at Vox Media. My team was responsible for designing, building, and maintaining the interactive and engaging ads across all 18 networks, including Eater, The Cut, The Verge, Popsugar, and New York Magazine. My contributions raised the creative bar, opened new opportunities for work, shipped functional products, and consistently increased revenue growth year-over-year. Currently, I am serving as Executive Director, Creative & Technology at Trade School. As a key collaborator on the Executive Leadership team, I play a pivotal role in shaping the strategic creative and product vision for our agency and clients including The Home Depot and Coach.
Off the clock, I’m primarily working on my newest passions—running a small business, keeping my plant babies alive, and memorizing every line from every Golden Girls episode. I can also be found in the classroom serving as a guest lecturer at Berkeley and Bloomfield Colleges’ Department of Advertising and Design, inspiring the next generation of creative minds 🧠.
I've built from the ground up, managed through multiple acquisitions and reorgs, and scaled teams into new branches of work. My hires have come with visual, copy, brand, product, and engineering backgrounds. And beyond work experience, I believe in the power of diversity and cultivating genuinely equitable and inclusive spaces.
My player-coach leadership style is rooted in autonomy, a bias for craft, and a unified vision. My approach is collaborating cross-functionally with product, engineering, sales, research, solutions, and fellow design leads to ensure the full picture of our clients' and customers' needs are met and produce results.
I believe that design and data go hand in hand. I love helping clients, brands and agencies navigate the intersection of data + design. I’ve learned over the years, "cool" or "pretty" doesn't always resonate with users. As a result, my teams have consistently delievered effective human-centered creative based on when, how, and where the user will experience it.
My strategic creative and product visions have contributed to year-over-year increases in revenue growth. I live for owning and leading creative processes from inception to delivery, consistently infusing innovation into every project.